Project summary

Create corporate blog on https://habr.com/.

Habr is a platform featuring large number of software developers. They may be interested in technically advanced platforms such as Manifold and Manifold Dating; there is a commonly known effect when services mentioned there unexpectedly get high load.

On articles in Russian, average in the feed to the right ("most reading") is 10K visits and two-hour-old articles usually hit 500-2K visits.

Promotion of a brand is allowed provided that it's still a technically-related article and takes place in a corporate blog. Corporate blogs are quite expensive, $3'630/month.

I think Manifold has quite a lot of things to tell about, including company radical transparency approach, custom AMM with limit orders, etc!

(Description copied from https://manifold.markets/AnT/will-manifold-create-a-corporate-bl?r=QW5U)

What are this project's goals and how will you achieve them?

The goal is
to attract new ecosystem with almost-zero prior intersection to Manifold, with users of reasonable (up to Trustworthy-ish) "quality"
by writing engaging articles about how Manifold works and what it can be used for.

How will this funding be used?

Payment for corporate blog creation.

Who is on your team and what's your track record on similar projects?

I and [to be updated: looking for one of Manifold core team members]. I have no past projects like this.

What are the most likely causes and outcomes if this project fails? (premortem)

Outcome: Manifold doesn't get much more users.
Reasons: other language (not especially likely), conceptual mismatch.

Outcome: users aren't engaged for long.
Reason: Manifold Markets aren't helpful enough for users.

Outcome: Manifold gets bad PR.
Reasons: poorly written articles, forgetting to check comments, (improbable) significant conceptual mismatch (if Manifold is mistaken for something like sports betting and betting is claimed to be bad).

What other funding are you or your project getting?

No other funding.