Some people build brands.
I build bridges — between cultures, between ideas, between the political and the playful.

As a global creative & civic strategist and founder, I help:

- Civic orgs & educators turn political fatigue into civic curiosity through game-based learning
- Cross-cultural brands, startups and migrant-led businesses design culturally fluent brands that scale.

Founder of Trace Effect, a creative strategy studio serving impact-driven ventures across Africa, MENA, the EU, and US.

And founder of Commence Games, a civic ed venture making politics accessible through multilingual games. Yes, games.

Currently leading communications at MYCP under a UNPGA mandate, I bring policy storytelling to the global migration stage.

Previously incubated at Station F, I lead cross-cultural teams across time zones and missions — from designing gamified workshops for youth in the MENA region to rebranding sustainable fashion systems in Europe.

Clients and partners know me for three things:

*Creative clarity — I distill complex missions into bold, visual, values-first strategies
*Cultural intuition — I understand nuance because I’ve lived it across 5+ countries
*Relentless execution — I move from vision to impact. Quickly. And with a sprinkle of zaatar.

Oh and of course, the YALLA.

What drives me? There is no problem that can't be solved through entrepreneurship.
What’s next? Scaling tools, stories, and systems that build civic agency + cultural equity worldwide.

Yalla — let’s bridge cultures and build businesses that leave a trace. Follow that up with a coffee.

🌍 Based in Paris, working globally.