Project summary

Jurnit’s aim to reverse social media fatigue by creating the world’s first feed that exists outside the screen. Instead of rewarding scrolling and performance, our platform rewards presence, movement, and real-world action. Through Traces, Waves, and Journeys, people leave and unlock experiences tied to physical locations, transforming cities into living galleries of human attention. We achieve this by combining geolocation, gamification mechanics, and social features designed for exploration rather than consumption. The outcome is a system that shifts value creation from online performance to real-world participation.

www.jurnit.app

What are this project's goals? How will you achieve them?

Goals

• Convert passive attention into motion in the real world.

• Replace vanity metrics with “people moved” and “world unlocked.”

• Build a do-to-belong community where participation is earned only by action.

How we achieve them

• City pulls you out: Content is location-locked, time-sensitive, and perishable. You go there or you miss it.

• Waves as live signal: Reactions create expanding pulses on the map that route people outside now, not later.

• Do or don’t belong: Posting, replying, progression, and status unlock only through on-site actions, no remote scrolling, no passive likes.

• Retention through renewal: Traces decay, new ones spawn, seasons reset, and hidden layers surface. Your map never stays solved.

• Unlock your world: A visible “percent unlocked,” path analytics, and a personal heatmap turn movement into progress you can share.

• Local loops: Creator-built Journeys and venue checkpoints tie exploration to real rewards, keeping the motion continuous.

How will this funding be used?

The funding will be used to:

• Finalize core product development in Swift and backend infrastructure.

• Expand testing in Denmark with universities, accelerators, and student groups.

• Integrate analytics, XP systems, and creator monetization tools.

• Support early partnerships with cultural institutions and local businesses for mission-based challenges.
  

Who is on your team? What's your track record on similar projects?

The founding team combines technical, entrepreneurial, and academic expertise:

• Davide Petrillo (CEO, Co-founder): Product Owner, Software engineer and Certified Scrum Master with 4 years of experience building scalable products.

• Elizaveta Petrovskaia (CSO): PhD researcher in social enterprise and sustainable innovation, with experience in EU-funded projects, impact-driven ventures, and international partnerships.

• Mark Furman (Co-founder, CTO): Senior full-stack developer with 8 years of experience in scalable mobile systems.

• Roger Sans (Co-founder, CXD): Experienced designer specialized in gamified products and interactive user flows.

The team has a proven track record in startup acceleration programs and incubators (Antler, Founder Institute), academic research, and product launches, combining execution with domain expertise in both technology and social innovation.

What are the most likely causes and outcomes if this project fails?

Most likely causes of failure:

• Adoption risk: Users may not shift from screen-based platforms without clear incentives.

• Network effect risk: Early growth may stall if critical mass of Traces and Waves is not reached.

• Monetization risk: Businesses and creators may delay adoption until traction is proven.

Likely outcomes if these occur: slow uptake, reduced investor interest and difficulty scaling. To mitigate, we focus on strong community partnerships, low-friction product design, and gamified incentives that create pull from early adopters.

How much money have you raised in the last 12 months, and from where?

In the past 12 months, Jurnit hasn'r raised fund yet, focusing instead on non-dilutive support through accelerators (Antler Denmark Residency, Founder Institute Nordic) and public programs (Erasmus+ partnerships and Danish startup networks). Current fundraising efforts target pre-seed capital to accelerate product launch and user growth.


We are applying with two clear thresholds:

• Minimum set – €10,000
  This level allows us to deliver the functioning core. We will complete the app development, set up hosting and analytics, and run a first pilot with a student community to validate adoption. It covers essential operations for 3 months of lean development and testing.

• Desired set – €25,000
  This level allows us to accelerate growth and scale impact. We will add the full gamification layer, integrate Season Passes and creator monetization tools, and expand to multiple pilots across Denmark and Nordics. It also enables early partnerships with local businesses and cultural institutions for rewards integration, and provides 6 months of runway to reach traction and prepare for pre-seed funding.