Project summary

Make it Count is a Swedish version of the Dutch "10 % club" which aims to make more people donate 10 % of their income. We do this by hosting relaxed, easy-going and fun evening events with a speaker and a dinner once a quarter.

What are this project's goals? How will you achieve them?

The goal is to make more persons with an everyday job donate effectively and a high amount, preferably a percentage of their income.

We will achieve this through making a community of socially skilled EA-aligned persons with big networks meet and bring to these events friends and acquaintances interested in doing good.

How will this funding be used?

-To do more outreach to attract more people to these events through:

-getting copywriting services to create more engaging and relevant marketing content.

-getting UX- and design help for our website to get more SEO relevance and higher retention rate of those who visit our website.

Who is on your team? What's your track record on similar projects?

Daniel Wernstedt,
Organizational consultant and former lawyer with >10 years of experience from e.g. the Swedish Foreign Aid Agency, as well as running several smaller projects for EA Sweden since 2017.

Emil Wasteson,
Director of EA Sweden and former CEO of fish-substitute company Hooked.

Sofie Sjöstrand,
Director of Swedish Giving platform Ge Effektivt and former Head of the Swedish National cooperation organization of all charities registered in Sweden.

Our track record

We have had three events so far (important to know is that donations to effective organizations inspired by these events can happen a lot later than at the time of the events) with the following results:

1st: 15 participants, amount effectively donated
2nd: 19 participants
3rd: 40 participants

According to an expert of the data of donations to effective charities via the Swedish effective giving platform Ge Effektivt are $686 iin individual gifts from participants due to the events and an estimated $7800 expected lifetime value (conservatively estimated) from new monthly givers due to the events.

This is impact excluding inspiring several participants to pursue EA fellowships, internships, FTE´s collaboration opportunities etc which are occurences we haven't tracked.

We also expect to grow significantly in numbers and donations as the original Dutch 10 % club who have a journalist as one of their founders get 300 participants at their Amsterdam events and have expanded to four more dutch cities as for now.

What are the most likely causes and outcomes if this project fails?

hundreds and likely thousands of Swedes not donating to effective causes and not donating significantly more than the average total gift amount to charities in Sweden of $13/month

What other funding are you or your project getting?

We have received no other funding