I am an experienced marketing strategist and leader, specializing in fostering innovation and consumer behavior within the plant-based industry. With a proven track record in creating impactful programs and partnerships, I have successfully promoted collaboration among universities, innovation centers, and the public sector to stimulate the development of vegan enterprises in Mexico. My work also extends to shaping labeling and regulatory projects, connecting entrepreneurs with key industry players, and organizing large-scale events such as the Vegan Business Summit, which positions Mexico at the forefront of the plant-based movement.

I leverage my extensive experience as a marketing strategist to advocate for animal rights and the plant-based movement. With a deep commitment to animal welfare, I use my skills to design and execute impactful campaigns, organize events, and collaborate with organizations that champion the protection of animals. As a dedicated volunteer, I work tirelessly to unify and strengthen the movement across Mexico and LATAM, bringing together diverse stakeholders to create lasting change. My efforts not only drive awareness but also inspire collective action within the community, positioning me as a key figure in advancing the cause of animals throughout the region.