@Keaton-Lee thanks for the question! I would enlist a few people from the industry (maybe my Emmy winner friend or specifically seek specific backgrounds from writer to producing to distribution) and pair it with judges who are experts in the cause area that the competition is grounded in. So there's a good mix between both groups.
While it can be hard to predict virality, video content is what I have been doing for my career! I understand the hooks, non-linear editing styles, and how the volume of content can lead to consistent engagement. A rising tide lifts all boats because even if, out of all the 208 videos slated for distribution, got only 5K views each, that's 1.04M views total. Which is half of the goal, without even attaining what is considered "viral." Let's say there's some videos that get more views than others and it's an average of 45K views across the board, that brings it to 9.3M views in total, and I'm being conservative.
In my experience, virality is quality paired with volume, and my background has made me ready to produce this level of volume. Let me know if this answers your comment!