Manifund foxManifund
Home
Login
About
People
Categories
Newsletter
HomeAboutPeopleCategoriesLoginCreate
JBraunstein avatarJBraunstein avatar
Jordan Braunstein

@JBraunstein

B.S. Behavioral Economics; Biz dev lead and PM for various early-stage tech startups, mostly in the Medtech and AR/VR space.

https://www.linkedin.com/in/jordanbraunstein1/
$20total balance
$0charity balance
$20cash balance

$0 in pending offers

About Me

I’m Jordan Braunstein, working on the assurance contract/coordination problem solver project at (www.spartacus.app) along with Tetra Jones. I've had a long-standing interest in tackling coordination problems, bad equilibrium, and social dilemmas. I began Spartacus as a side project last year but left my day job in November to work on it full-time. The goal is to create the best tool for individuals and organizations to develop and execute high-leverage collective action plans. With this grant, the timeline has been accelerated significantly.

From NYC, my current home base is Santa Monica.

Projects

Overcoming inertial barriers to collective action through anonymous coordination
An online platform to solve coordination problems and generate leverage through collective action campaigns

Comments

An online platform to solve coordination problems and generate leverage through collective action campaigns
JBraunstein avatar

Jordan Braunstein

4 days ago

Spartacus.app is alive and kicking. Time for a long-overdue update.

The last post on this Substack was the Nov/Dec 2024 status report. After that, I stopped posting monthly updates. This will be Part 1 of three posts I’ll publish over the next week or so. It will catch everyone up on what happened, what’s changed, and what’s coming up next.

Part 2 will make the case for why Spartacus.app matters even more now than when we started, and dig into the unique obstacles to coordinating behavior at scale. Part 3 will detail our near-term roadmap.

TL;DR

For those who need a refresher, spartacus.app is a platform that uses conditional commitments, aka Assurance Contracts (“I’ll do this if you do it too”), to address coordination and collective action problems. We were awarded an ACX grant in 2024 and currently operate as a non-profit under our fiscal sponsor, Manifund.org



Spartacus is alive, sharper than before, and focused on a specific part of the problem space (AI safety) where our platform can enable enormous positive outcomes. Brand-new team members are more capable and more senior than ever. However, we’re running low on operating cash and have about 8–10 weeks of runway. We’ve applied to the Survival and Flourishing Fund’s 2026 S-Process Grant Round. Nine new organizations have written letters of intent to pilot the platform if we’re funded, with more expected to sign on.

We have our work cut out for us and would be grateful for assistance (see “How you can help”).

What happened in 2025

It’s been a long time since the last update, and I have a duty to be transparent with current and past supporters.



The following setbacks are enough to kill many early-stage startups. We survived because I refused to quit.

Spartacus has always been me (Jordan Braunstein) plus one technical collaborator, on a ramen budget. It was a fragile setup. We’re trying to succeed in the “social impact” space, where easy commercialization has to be resisted in favor of harder-to-measure forms of social value. For example, it’s far easier to price value in dollars when the goal itself is measured in dollars, as crowdfunding does, than to appraise the shared value of collective behavioral change in non-monetary outcomes. In 2025, the known risks of this setup played out badly in two compounding ways.

The first was engineering disruption. My original collaborator, Tetra Jones, joined me from the time of the ACX 2024 grant award through MVP completion; we split the funds in half, with her share pre-funding the compensation we budgeted for her technical contribution. After launch, Tetra left in early 2025 to pursue other opportunities. The parting was amicable. I sought a replacement, whom I also found through the ACX community. He also joined as a freelancer and worked with me for nine months, but then disappeared mid-sprint in January 2026 with no warning or handoff.

Two critical departures in a row, with no backup, on a project where technical support and iterative development were vital. Each instance brought operations to a near-halt; the second caused roughly three months of derailment in the middle of a very promising eval.

…Which might not have been a serious problem, except that we hadn’t yet found “product market fit.” The initial approach we started with, justified by early feedback on the prototype and user interviews, stalled out of the gate, and subsequent pivots failed to gain traction.

I spent late 2024 and much of 2025 trying to bootstrap pilot programs with organized labor and various political and social non-profit organizations. I thought a few key labels would help us springboard into growth and create a flywheel.

Without insider backing to overcome the typical risk aversion to early adoption of an unproven platform, targeting the nonprofit and activist space writ large was a cul-de-sac. The trust and utility thresholds for adoption in these verticals are high. Budgets are tight, and partnerships require substantial relationship-building, buy-in from multiple stakeholders, bureaucratic approval processes, and onerous compliance requirements. We underestimated the friction, red tape, and committee culture we encountered.

Time and again, a compelling demo and a hyper-tailored pitch didn’t clear the bar, no matter how cleanly our mechanisms solved a known coordination problem. In parallel, we ran several grassroots, ad hoc “mini-pilots” but rarely met a success threshold or measurable impact. We kept running into objections stemming from UX/UI shortcomings we couldn’t resolve quickly. We encountered recurring structural barriers that boiled down to a pattern: the most impactful use cases were the hardest to address, due to narrow “windows of opportunity” and the inscrutability of localized needs from the outside.



The value of coordination can be highly context- and timing-dependent, and we lacked a reliable way to predict or target this in advance. Ideally, users would come to us when circumstances were primed in ways only they could recognize, but that would require a level of brand awareness we couldn’t achieve with our modest resources.

The engagements that worked demonstrated where the design mechanisms we built showed promise and helped shape our positioning and emphasis. Finding product-market fit is its own problem, separate from the engineering and budget story, and a harder one. I’ll dig into the specific lessons in Part 2.

We’ve internalized both general lessons. The engineering risk is materially reduced by the new team (more on them below). The targeting risk is reduced by focusing on the AI-safety coordination niche, where partner organizations already deeply understand the underlying game theory, our reputation is established, and where securing introductions within the community is easier.



We’re further mitigating risk by spinning off a version of the product optimized for another novel use case that can generate fast, recurring revenue, which can then flow back into the main entity as a sustainability measure (more on this in part 3).

This doesn’t guarantee the next year will go well, but it does mean the structural conditions for execution are materially different and improved.

The reset

I moved to New York in April 2025 to be closer to family, which turned out to be lucky in ways I hadn’t planned. I recently joined Collider (https://collider.nyc/), a Manhattan workspace for AI safety and other high-impact professionals. I plugged into the local AI safety and EA scene: EANYC, Coalition for Good Futures, Dear Crisis, and a handful of others I’ll talk about across this series. Proximity to people doing aligned work matters a lot, and this is about as well-situated as one can be outside of San Francisco or Berkeley.

In March and April of this year, I brought on two new collaborators who substantially upgraded the team’s capacity and competence.

Aster Langhi is our new technical lead. They’re a Staff+ engineer with prior tenure at Google and Adobe and a decade of independent startup work.

Clarina Manuel is joining as a technical fellow. She’s a student with deep applied ML and full-stack experience, including production work at C1X and computer-vision research at the USC Viterbi iLab.

Aster brings seniority, a strong track record, and the ability to execute, while Clarina brings horsepower and flexibility that the prior arrangement lacked. While nothing is guaranteed, the odds of rapid, material progress have substantially increased.

SFF grant and LOIs

I submitted Spartacus’s application to SFF’s 2026 S-Process Grant Round on April 21, under the Freedom and Fairness tracks. The application is anchored in a clear repositioning: Spartacus is conditional-commitment infrastructure for AI safety coordination problems first, with consumer-facing applications serving as a sustainability layer rather than a primary focus.

Our base request is $50K. Our ambitious ask is $200–300K, which would fund 9–12 months of focused execution on the relaunched platform. The minimum keeps us alive and shipping at a reduced scope.

In anticipation of the application, we solicited a portfolio of letters of intent. Inside a 2-week sprint of focused outreach, nine organizations sent non-binding LOIs committing to pilot the platform conditional on funding:

  • EANYC: AI-safety pledges and conditional, reciprocal pacts

  • Coalition for Good Futures: cross-ideological AI-safety statement coordination

  • Synthetix Institute: distributed research-coordination pilots

  • AI Legislation Tracker (Matthew Taber): activation layer over tracked bills

  • Dear Crisis: converting salon-generated interest into coordinated next steps

  • UAW Local 2710 (via Andrew Souther, Columbia): academic-labor organizing

  • LUCITÀ: creative-industry coordination tied to their Creatives on AI report

  • Top Dog College Admissions: college admission use case development

  • The Mother Tree: critical mass building for community programming

Plus endorsements from Scott Alexander (who recommended the original ACX 2024 grant) and Erik Passoja of Protect Digital Identity (attesting to the planning work behind March 2 Testify).

For most of 2025, I’d been told that no one in organizational responsibility wanted to be the first to work with an obscure startup. Clearly, some of this new interest stems from the AI-safety landscape shifting, but it’s also due to the refinement of our positioning, value proposition, and the incorporation of lessons learned.

More on both in Part 2.

Near term

Through summer, the priorities are:

  1. Extend the runway. SFF concludes in the fall, but grants and matching pledges can be awarded earlier. We’re pursuing alternative funding sources if SFF doesn’t come through.

  2. Aster’s onboarding. They’re already in the codebase. A full refactoring of the platform is underway ahead of a soft relaunch scheduled for early summer.

  3. Convert LOIs into true engagements, even at reduced scope where possible.

  4. Continue growing the LOI portfolio in parallel.

I’ll also be writing more often. Expect monthly updates and ad hoc commentary on current events related to collective action and coordination for AI safety. The silence is over.

How you can help

If you fund AI-safety-relevant non-profit organizations and projects, reach me at jordan@spartacus.app. I’ll share the full application package directly with anyone evaluating us for a grant or matching donation. The most pressing need is securing enough funds to keep everything afloat for the next 6-12 months.

If you have a coordination problem in your own work, particularly in AI safety, governance, research, or organizing, and you’ve been wondering whether threshold-commitment infrastructure would unblock it, let’s talk. I’m prioritizing pilots with sharply defined problems and accessible target populations.

If you have feedback, criticism, or a pointer to a different kind of problem than the ones I’ve been chasing, I want to hear it. Some of the most helpful input has been direct, blunt assessments or debates from people with the context and experience I lack. Don’t be shy!

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

4 days ago

Progress update

What progress have you made since your last update?

https://spartacusapp.substack.com/p/spartacusapp-is-back-heres-what-happened

What are your next steps?

Additional Fundraising, follow through on LOIs, relaunch.

Is there anything others could help you with?

grants and funding leads

An online platform to solve coordination problems and generate leverage through collective action campaigns
JBraunstein avatar

Jordan Braunstein

4 days ago

Progress update

What progress have you made since your last update?

https://spartacusapp.substack.com/p/spartacusapp-is-back-heres-what-happened

What are your next steps?

Additional Fundraising, follow through on LOIs, relaunch.

Is there anything others could help you with?

grants and funding leads

Social Media Strategy for EA Orgs
JBraunstein avatar

Jordan Braunstein

over 1 year ago

Marisa,

I'd like to meet with you to see if you could offer your services to our project, Spartacus.app. We're also Manifund-backed. We're preparing a social media outreach and influencer strategy and could use some additional expertise!

Thanks!

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

over 1 year ago

@TheManxLoinerThank you so much for your feedback!

1. Fair point! An aesthetic overhaul is on the agenda soon.
2. I agree. Initial call-to-actions should be MECP - Minimally Effective Coordination Points
3. "But again, maybe I am thinking about this wrong, and the aim of the tool should be to simply find out who is even interested in discussing it, rather than who is ready to commit to doing more." Exactly this. Small Steps
4. This collaboration could be exciting once we've gotten enough traction.

Thank you again!

Act I: Exploring emergent behavior from multi-AI, multi-human interaction
JBraunstein avatar

Jordan Braunstein

over 1 year ago

Fascinated to see where this goes!

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

over 1 year ago

@Arepo I greatly appreciate the feedback and donation from you and your partner. Could you be more specific about why the post was offputting / why it sounds less concrete?

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

over 1 year ago

@ampdot Not seeing it. Checked spam. jordan@spartacus.app

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

over 1 year ago

@ampdot This is helpful background information and provides context I wasn't fully aware of. I understand now why you may have taken the tone you did. We're coming from significantly different vantage points.

There's no doubt that the process of arriving where we are has taken longer than it could or would have for others— partially due to the constraints of our collaboration arrangement, timing and availability issues, the inefficiencies of asynchronous remote collaboration, the typical losses in translation between non-technical and technical partners, and some higher-than-expected learning curves for me. A relatively strict division of labor was also agreed to at the outset, which created additional bottlenecks.


I'm somewhat familiar with ZK architecture and have spoken to some folks associated with https://www.projectcallisto.org/, for example. But because A, to my knowledge, neither of us had the requisite expertise/knowledgebase to build on the framework, and B, to your earlier point, in the beginning, specific security architecture was a variable of unknown importance. Unless we were willing to pre-commit to building for only those use cases where ZK was table stakes, it would be less critical than validating other parts of the value proposition, and it could prematurely force path dependencies before getting sufficient data on what different kinds of users prioritized. I also had a preexisting bias against building on Web3 for various reasons I won't get into here.

You've raised plenty of valid concerns, some of which remain challenges while we successfully mitigate others. Our exchange reinforces the value of open communication, community engagement, and information exchange, which can only benefit the project.

Because of your personal connection to Tetra and familiarity with the space we're playing in, I'm open to taking this conversation offline if you'd like. jordan @ spartacus.app

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

over 1 year ago

Appreciate this, @Jason !

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

over 1 year ago

@ampdot, that's precisely what I did before applying for the ACX grant - using Airtable, Sendgrid, and simple intake forms to create a prototype, validate the core concept, and sufficient interest from a subset of my professional network to justify investing my time and money on this bet. It provided the framework for Tetra and me to join forces and start working together once we received the grant.

Feedback on that prototype made it clear most users would not trust a process where the administrator could see all participants' contact info and their activity before a campaign's success threshold was met - what would be the point of anonymity if I, an employee or a hacker, could see everything at a glance? We're trying to make something people feel safe using when there are actual risks to having your participation revealed prematurely. As per Tetra's thesis, it also became clear that UX/UI concerns impeded people from trusting the platform, so a minimum level of adherence to consumer expectations was needed.

So, we built the MVP, and since then, I've been putting all my efforts into doing precisely the kind of manual outreach and high-touch support you described to identify and publish case studies and success stories, which we hope will be a springboard for more publicity and growth.

You're correct - the cold start problem is hard. Unfortunately, neither of us has an extensive preexisting network of people begging to become early adopters or relationships with individuals who could make intros to high-profile users or agree to participate in pilots. I don't have an elite pedigree, technical track record, or reputation in online communities, so the user acquisition process is a grind from a baseline of near zero. The credibility signal of being an ACX grantee only goes so far. I can't wave a magic wand and get people to instantly respond to my emails and DMs. We've had to sift through a lot of the "polite but unserious" interest you mentioned. We welcome any help in this area.

I wasn't aware of any feedback you may have given earlier, but you or anyone else can contact us from the website or via our X account or substack.

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

over 1 year ago

@ampdot I'm well aware of the conventional wisdom that product market fit in a specific niche must be established before trying to serve a generalized need. I also know the hazards of trying to simultaneously satisfy many different constituencies with non-overlapping feature requirements, which can lead to feature creep, overextension, and a failure to do any one thing well.

How can we know precisely where this product will gain traction in its current design without running experiments on different use cases and getting feedback? We have certain educated assumptions about our most promising use cases, and we're concentrating our outreach in those areas, but we expect we'll need to update many times based on real-world feedback. We intend to follow signals and focus our efforts where we're delivering the most measurable, unambiguous value.

Instead of being critical from the sidelines, why not join the Beta to help us in that discovery process?

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

over 1 year ago

Thanks for your response, Lucie! We're building that evidence as we speak through closed cohort beta testing. We're aiming for a small handful of success stories in what we think are our most compelling use case categories and then use those as a springboard for broader marketing efforts. We've received interest from some high-profile people, but we can't publicly discuss those yet.

If we can show how spartacus works in one example case for which there are potentially thousands of other local correlates, there's no better way to persuade people with similar challenges that Spartacus is something they should use.

But there are a few known unknowns concerning how effective this platform can be and whether we can grow and sustain demand in a few niches vs. a broader range of scenarios. Two significant challenges are discovering the actual demand for non-financial collective action organizing.

1. Crowdfunding works very well, works on the same underlying concepts, and has a predictable and sustainable business model (for the biggest players). However, the market for people willing to pledge non-monetary support to campaigns is less legible, and how to monetize that kind of value enablement is not immediately apparent.

2. Even the most successful examples of Spartacus working does not necessarily lead to people using it frequently or repeatedly. Incredibly impactful campaigns might naturally be an ad hoc, situational phenomenon. We don't yet have features that lend to routine use, making a subscription model harder to justify.

The next step is to demonstrate how valuable Spartacus can be in a handful of high-profile scenarios. When we do that, the contours of our addressable market should come into higher relief.

Overcoming inertial barriers to collective action through anonymous coordination
JBraunstein avatar

Jordan Braunstein

over 1 year ago

Good questions. If people don't trust their information will be private and secure on our platform, that would defeat the whole purpose of this undertaking. We have to get that right; luckily, it's a solvable problem.

Providing temporary anonymity is vital because we hypothesize that cases where coordination would generate the most benefits tend to correlate with situations where bad equilibria are sticky because of incentive pressures that are not openly acknowledged.

When there's no risk or penalty for trying to organize something new, assurance contracts are a good framework, but anonymity isn't necessary for standard marketing and mobilization best practices on social media. Change.org would be sufficient.

As far as the potential for this to become a platform, that depends on whether you think most people could answer the following five questions affirmatively:

1. What about your workplace, school, community, or social setting do you wish you could change or a problem you want to fix?

  1. Can you change it by yourself?

  2. Do you think other people feel the same way as you do?

  3. If enough people agreed with you and all decided to act together, could the change happen?

  4. How many people would need to agree with you until you felt confident it could happen?

An online platform to solve coordination problems and generate leverage through collective action campaigns
JBraunstein avatar

Jordan Braunstein

over 1 year ago

Progress update

What progress have you made since your last update?

June/July 2024 Update

MVP Soft Launch!

What are your next steps?

Beta Testing in Cohorts, User Acquisition, Additional Fundraising

Is there anything others could help you with?

Introductions to high-profile individuals who want to use novel techniques to solve collective action problems they care about.

An online platform to solve coordination problems and generate leverage through collective action campaigns
JBraunstein avatar

Jordan Braunstein

almost 2 years ago

Progress update

What progress have you made since your last update?

https://open.substack.com/pub/spartacusapp/p/aprilmay-2024-status-report?r=131rx&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

What are your next steps?

https://lu.ma/0uq17dmo

Is there anything others could help you with?

Always open to intros!

An online platform to solve coordination problems and generate leverage through collective action campaigns
JBraunstein avatar

Jordan Braunstein

about 2 years ago

Nicholas and Ben, Thank you so much! If you want to get in touch, please email me at jordan @ spartacus.app

Transactions

ForDateTypeAmount
An online platform to solve coordination problems and generate leverage through collective action campaignsabout 1 year agoproject donation+20
Manifund Bankover 1 year agowithdraw892
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+50
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+50
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+25
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+40
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+10
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+200
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+65
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+172
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+200
Overcoming inertial barriers to collective action through anonymous coordinationover 1 year agoproject donation+10
An online platform to solve coordination problems and generate leverage through collective action campaignsabout 2 years agoproject donation+20
An online platform to solve coordination problems and generate leverage through collective action campaignsabout 2 years agoproject donation+50
Manifund Bankover 2 years agowithdraw17000
An online platform to solve coordination problems and generate leverage through collective action campaignsover 2 years agoproject donation+17000