Project summary

Digital Animal is an innovative media platform dedicated to producing high-impact, engaging content that advocates for animal rights. Our mission is to raise awareness and inspire change by reaching millions across social media platforms, with a focus on creating compelling narratives that resonate with diverse audiences.

In the last 90 days, our content has reached 500,000 accounts and has seen a growth rate of +61.3%. Our recent campaign to inform audiences on the unjust arrest of Paul Watson reached over 200,000 people and got over 10,000 likes and comments. On the collaboration page of @itsfarahamber, in the last 90 days, the account has reached 14 million accounts and 1.3 million accounts engaged.

What are this project's goals? How will you achieve them?

Our primary goal is to amplify the voices of animals through digital storytelling. We aim to create content that not only informs but also motivates people to take action for animal rights. We achieve this by:

- Producing high-quality videos, interviews, and news segments focused on animal advocacy.

- Leveraging social media algorithms to maximize reach and engagement.

- Collaborating with influencers, activists, and organizations to expand our network and impact.

Looking ahead, our vision is to expand Digital Animal into a leading global hub for animal rights news. Over the next couple years, we plan to diversify our content to include documentaries, podcasts, and educational resources to further engage and inform our growing audience.

How will this funding be used?

The funding will primarily cover editing costs, enabling us to maintain a consistent output of polished and professional content. Additional funds will support equipment upgrades, software licenses, and promotional efforts to increase our visibility and reach.

Who is on your team? What's your track record on similar projects?

I, Farah Amber, am the founder and Executive Director of Digital Animal. Through my personal account, @itsfarahamber, I’ve created viral content that has reached millions on platforms like Instagram and YouTube. Digital Animal has already established itself as a credible source for animal rights news, and this project will help us strengthen our presence in the movement.

As someone deeply committed to animal rights, this project is not just a professional endeavor—it’s a personal mission to create a world where animals are treated with the dignity and respect they deserve. Digital Animal is my way of making a meaningful contribution to a cause that I care deeply about, and I’m committed to making a real impact through this work.

What are the most likely causes and outcomes if this project fails?

The most significant risk is a lack of funding, which could limit our ability to produce content at the desired frequency and quality. However, even in a worst-case scenario, our commitment to the cause will ensure that we continue to produce content, even if it’s on a smaller scale. 

What other funding are you or your project getting?

Currently, we are self-funded and are also seeking additional grants from other animal rights organizations and philanthropists interested in digital advocacy.